Bandra Kurla Complex, Mumbai
ICICI Bank is India's largest private sector bank. The bank offers a wide range of banking products and financial services to corporate and retail customers through a variety of delivery channels and through its group companies.
The challenging assignment involved setting up and populating a Studio Library system for the Bank. ICICI Bank with its vast gamut of activities is always in the news. Over 15,000 video clippings relating to its media presence were viewed, shortlisted for archiving, summarized and tagged with appropriate keywords.
We prepared an exhaustive thesaurus of keywords for easy reference and retrieval of the clippings. The thesaurus has proved extremely user-friendly as users are able to retrieve the desired clippings with maximum ease.
The coverage of ICICI Bank and its head honchos in various magazines was archived by creating a digital copy of the articles and assigning keywords to each of them.
KMLC has also archived the Newspaper collection at ICICI Bank. This involved creating a database of newspaper articles on ICICI Bank and its Senior Management covered in newspaper across the country, mainly in English newspapers, but a few important articles even in other languages.
The articles were scanned and stored digitally with a fixed set of keywords assigned to each entry for quick retrieval.